They innovate
Businesses usually begin with an entrepreneur having an idea for a product or service. They want to fill a gap or need they think exists in the market. The British inventor Trevor Baylis was innovative in creating a clockwork radio that did not need batteries. This filled a need in developing countries where people got lots of news and education from the radio but where they di
intentional about
being good as well as being successful. Tom
Chappell, Founder and President of Tom’s of
Maine (Chappell, 1993,p.35)
2. The socially responsible
entrepreneur
More than 35 years ago the late Mi lton Fried man
wrote a much celebra ted article for Th e New Y o r k
Business Horizons (2008) 51, 341352
www.elsevier.com/locate/bushor
KEYWORDS
Entrepreneurship;
Triple bottom-line;
Cor
Ideas and
Personal Qualities
for Successful
Entrepreneurship
LMU
Entrepreneurship
Where Do Great Ideas Come From?
LMU
Entrepreneurship
Where Do Great Ideas NOT Come From?
LMU
Entrepreneurship
Following Others or What is Popular
LMU
Entrepreneurship
Following Trends in America or Elsewhere
LMU
Entrepreneurship
Traditional Analyses
LMU
Entrepreneurship
Trying to Predicting the Future
“Predi
entrepreneurship & Innovation, the robert J. Manning school of Business,
university of Massachusetts l owell, lowell, Ma, usa;
c
school of Psychology, Korea university,
seongbuk-gu, seoul, Korea
ABSTRACT
This study suggests that the goal orientation of metaphoric claims
impacts the effects of metaphors in ads. Drawing on regulatory
focus and information processing theories, we tested the moder -
Ⅰ. Executive Summary
SonZzang, a traditional hanbok manufacturer and retailer, is launching a sub-brand, LEESLE. There has been the market for hanbok mostly with the customers in their middle age. However, LEESLE has found that younger people’s interests in hanbok were getting larger. A couple of big traditional hanbok brands have also seen this opportunity and started new businesses tar